Focus on rural customers
Tata Motors has introduced ‘Anubhav’ showroom on wheels. It is a doorstep car buying experience for rural customers. This initiative will help increase reach in Tehsils and Talukas. A total of 103 mobile showrooms are being deployed across the country.
GPS technology
The Anubhav Showroom on Wheels has been developed on Tata Intra V10. These mobile showrooms will be operated by dealerships under Tata Motors’ supervision and guidance. They come equipped with GPS trackers to monitor the movement for better utilization.
