Plant-based meat brand
Blue Tribe is a homegrown plant-based meat brand. Its products are made with pea, soyabean, lentils, grains, and other protein-dense ingredients. The firm sells plant-based chicken momos, nuggets, and sausages, among other products. It has onboarded Anushka Sharma and Virat Kohli as investors and brand ambassadors.
Celebrity investors
The brand has rolled out a video featuring the new brand ambassadors talking about their association. “Our products will taste, look, feel and cook exactly like meat,” Sandeep Singh, co-founder, Blue Tribe, said.
“We hope that more people would like to help the planet and the life on it,” Anushka Sharma said.