Amul is busy fighting a legal battle against copycats in Mumbai and Delhi.
Amul’s trouble
The high courts in Mumbai and Delhi have issued interim orders after Amul filed a suit of trademark and copyright infringements. Copycats sell the milk pouches by adding or replacing just one or two alphabets in the brand name ‘Amul’. The courts had further appointed a local commissioner to inspect the premises, prepare an inventory and the book of accounts of the party.
Around four brands selling milk and dairy products similar to that of Amul have surfaced in Mumbai, Delhi-NCR and Uttar Pradesh markets.
