South Indian access Nayanthara has launched a new venture with a renowned dermatologist Renita Rajan.They have come up with a creative range of lip balms under the label The Lip Balm Company
Creative range of products
Nayanthara said she does not make compromises when it comes to beauty products and looks for high performance and safety. She said that these values have been incorporated into her company’s DNA as well.
The actress said that the team is proud of the new creative range of products and these products are bound to resonate with people who are looking for something extraordinary.
Renita Rajan said, “What started as a project to treat sensitive lips and create the perfect lip balm, ended up growing into a standalone product line. Not only are lip balms able to plump, lift, soften, brighten and smoothen the lips, but the interesting neurocosmetics can also even give a sense of wellness and generate brain chemicals that can uplift the mood, and enhance lip characteristics. Using a lip balm is an everyday healthy habit, and our lip balms put the fun into an essential daily habit.”
Gender-neutral
The products are bound to resonate with people who are looking for something extraordinary. Nayanthara’s venture hopes to focus on making their products gender-neutral. There is an increasing trend of men using beauty products now. The Lip Balm company has priced its products in the range of Rs 550 and Rs 5000. The product can be bought both online at their website and offline stores.
