Now, WhatsApp can be used to order groceries from JioMart via a new “tap and chat” option. Delivery is free and there’s no minimum order value, say JioMart users.
Competition with leading players
The JioMart users will get a WhatsApp shopping invite with a 90-second tutorial and catalogue. The daily essentials on offer are fruits, vegetables, cereal, toothpaste, cooking staples etc.. Customers can fill their shopping baskets within the app and pay via JioMart or by COD.
The JioMart-Whatsapp collaboration is a major competition to other leading grocery players like Amazon, BigBasket, Grofers etc.
Strong user base
The new move comes after Meta invested nearly $6 bn into Reliance’s Jio Platforms. WhatsApp has about 530 mn users in India, Meta’s biggest overseas base. Jio has more than 425 million subscribers.
