Reliance Retail has acquired ‘Amante’ umbrella brand, a subsidiary of MAS Holdings. The ‘Amante business’ was established by Sri Lanka-based firm MAS in 2007.
100 percent stake
Amante is engaged in retail and wholesale distribution of premium lingerie under several brands. They include ‘Amante’, ‘Ultimo’ and ‘Every day by Amante’.Reliance Retail has acquired a 100 per cent stake of the ‘Amante’ brand
Quality guaranteed
The partnership and collaboration will give Indian customers world-class product quality and greater choices in this segment. The acquisition by Reliance ensured that ‘amante’ would benefit from Reliance’s scale and retail expertise.
Reliance Retail had acquired a 52% stake in Ritika Pvt Ltd and 40% in MM Styles Pvt Ltd recently
