OTT platform Amazon Prime Video to feature more local content
Four Tamil movies are premiering directly on the OTT platform
Said Vijay Subramaniam, Director and Head, Content, Amazon Prime Video India
The war movie Shershaah released on OTT has received a huge success
The latest trend of movies releasing directly to OTT has changed the metrics of success
Earlier, first weekend collections and blockbuster success determined the success quotient
It has become more holistic now, opined Vijay
He added that it’s a good time for the industry to redefine the success of a movie outside the box office
